A 2-3 page report outlining Abercrombie & Fitch’s Fall 2024 strategy. My team member and I effectively assessed economic and market trends, defined the target market and conducted a SWOT analysis. We identified key opportunities and risks, analyzed top-selling women’s product categories and provided strategic recommendations for product focus, marketing and inventory planning. The final report offered data-driven insights to guide A&F’s success in Fall 2024.